What the platform actually does.

Distribution is the delivery step, not a separate pile of spreadsheets. Once a release is approved, it goes out to major and regional platforms with the metadata and assets already checked.

• Delivery after approval, not before
• Major DSPs and the platforms that matter in Africa
• Audio, artwork and metadata travel together
• The release date is the one agreed at submission

A label keeps every artist it represents in one place, with catalogues separated so a release, a credit or an asset never lands on the wrong artist.

• More than one artist on the label account
• Catalogues held apart per artist
• Shared view of review status
• The same submission rules for every release

Artists submit from one account: release details, tracks, artwork, audio and splits, with a draft they can leave and come back to.

• Guided submission from draft to send
• Credits and splits recorded up front
• Status visible after you submit
• Files stay private until release day

Operations is the work between “submitted” and “out”. Lead times, release days and review notes are part of the release, not a side conversation.

• Lead time checked against the release date
• Release days are Wednesday, Thursday or Friday
• Changes come back with a written note
• Nothing is delivered while it is still a draft

Every recording keeps the files and credits it was submitted with, so the next release is not a hunt through old threads for the last artwork.

• Audio, artwork and lyrics stored on the release
• Metadata stays with the recording
• A history of what was submitted
• One catalogue instead of scattered folders

Ask while the release is still a draft. If something needs to change after review, the note says what, and support is there when the note is not enough.

• Questions before you submit
• A note when the team needs a change
• Support from inside the account
• Email when you are not signed in

After distribution, performance stays attached to the release so the artist and the team are looking at the same picture instead of a separate spreadsheet.

• Performance read after the release is out
• The same view for the artist and the team
• Tied to the release, not a side report
• Operational context, not a second product